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Our journey began in 2017

We may be new to you – but we have been providing traditional style outfits & accessories for children since July 2017. We are a small family-run business based in Hertfordshire that prides itself on proving ‘luxury gifts for little ones’.

As parents ourselves we understand how important it is for your children to be dressed nicely without breaking the bank; after all, children grow very quickly! Our aim is to provide timeless styles, of great quality at affordable prices.

We stock a wide range of styles from Newborn to 3 years; for both boys & girls
as well as the cutest collection for babies. We also offer our ‘Little Lully’ collection which is aimed at premature & early arrivals, starting from 3lb.

Who are we?

There is just one of us who predominately runs the day-to-day communication; meet your Customer Happiness Team!

EllenDirector & Owner (Customer service, social media, photographer,…)
Ben‘Silent’ Director  (He is camera shy & hides behind the scenes doing all things nerdy)

We adore seeing your little ones in their Love Lully outfits & would love to feature them on our website. Don’t forget to tag us on Facebook or Instagram

Thank you for your support, we appreciate every like, share, comment, and of course purchase. We hope you enjoy shopping with us.

If you have any questions drop me an e-mail at

Lots of love

Ellen xo

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