Our journey began in 2017
We’re not new… but maybe we are to you?
We started our journey back in 2017.
After working within Childrenswear for 12 years, surrounded by prints, bright colours & slogans I found a gap in the market for something more traditional, but without the price tag.
Armed with little knowledge of the traditional industry and just my mortgage savings, I purchased my first brand; Dandelion. The sweetest little knits arrived a few days later & the rest is history!
A perfect fit for your every day life
Designed to be versatile
I began my journey; a market stall on the last Sunday of every month in our local town and just a tiny little cupboard at home.
Lovelully.com was then born and we continued to grow over the years; stocking some amazing brands & expanding the business.
Our latest move is into our brand new store in Hertfordshire which is open from mid September 2023.
We’re just getting started
We are just a small family-run business. Our first official model was our son, Jack. You will still see him, just now behind the scenes causing a mess!
Through the years we have met some amazing customers who have become life-long friends who support us daily. We are very lucky to have our own group of cheerleaders.
We’re always on hand to help. Pop down to our place and come for a cuppa!