About Us

Established in 2017, the Love Lully brand was created during my retail career. After working within childrenswear for 12 years surrounded by prints, bright colours & slogans, I found a gap in the market for something more traditional but without the hefty price tag!

Armed with little knowledge of the traditional industry and just my mortgage savings, I purchased my first brand; Dandelion. The sweetest little knitted sets arrived a few days later & the rest is history! 

I handpick every item specifically for you, ensuring the best quality without breaking the bank. After all I know just how quickly children grow! I am passionate about building personal relationships with my customers, and I am lucky that many have followed me from the start. They have supported us through every milestone & continue to share their gorgeous children in our products. They are like our very own cheerleaders.

We have a quick turnaround of stock, so if you do see something you love I wouldn't leave it too long. However if something is out of stock just give me a message & I'll try my best to get in in for you.

Grab a cuppa & have a browse through my online store.

Ellen xxx