We may be new to you – but we have been providing traditional style outfits & accessories for children since July 2017.

We understand how important it is for your children to be dressed nicely without breaking the bank; after all, children grow very quickly! Our aim is to provide timeless styles, not fast fashion, of great quality at affordable prices.

We are proud stockists of some of the top traditional and European brands; each one chosen carefully by our team to ensure they are the perfect fit for our customers. Our selection ranges from well-known names such as Juliana, Babidu & Calamaro to small independent businesses. With our retail background, we have a wealth of knowledge and experience when it comes to selecting the best products and brands.

We believe in creating memories; your children deserve to be dressed impeccably at every moment, whatever the occasion. With our obsession for detail, and our second to none customer service you are in safe hands here at Love Lully.

We are based just outside of Great Gaddesden in Hemel Hempstead, Hertfordshire. The 3 of us run the business from our warehouse; where we welcome all of our customers to visit and browse.

Want to visit our showroom? Contact us here to arrange an appointment.

Who are we?

There are just two of us who predominately run the day-to-day communication; meet your Customer Happiness Team!

Ellen – Director & Owner
Charlotte – E-commerce Assistant

There is also Ben, but he is camera shy! He hides behind the scenes doing all things nerdy.

We love to hear from you; come say hi here